The ability to create different variants of your campaign and then testing these variants in laboratory settings will help you generate significantly improved results.
Menu Navigation: Campaigns – Split Tests
List all Split Tests
When you click on the split tests link inside Cherub, you’ll be taken to the page as it appears below
Table Fields
| Field | Description |
|---|---|
| Name | Name of the split test |
| Based on | Contact Lists: Find the best performing contact list Broadcasts: Find the best variant of your broadcast |
| Elements | The names of contact lists or broadcasts involved in a split test |
| Selection Criteria | Based on open rate Based on click-through rate |
| Created on | Date/time when this split test was created |
| Actions | Edit: Edit this split test Delete: Delete this split test |
Add New Split Test
Click on the [+ Add New] button and you’ll be taken to the page where you can add a new split test as appears below.
Form Fields
| Field Name | Description |
|---|---|
| Split Test Name | Name of the split test being created |
| Based on | Broadcasts: Choose the best variant of the broadcast Contact Lists: Choose the best performing contact list |
| Elements | Select a minimum two of the broadcasts or contact lists (as per the selection above) |
| Winning Criteria | Open Rate: Choose the winning element based on the maximum open rate Click-through Rate: Choose the winning element based on the maximum click-through rate Click-through Rate for a specific hyperlink: Choose the winning element based on the maximum click-through rate for a specific hyperlink. |
| Decision Percentage | Emails will be sent in equal groups to this % of elements selected |
| Send Remaining After | Time duration to wait for the results before finding the winning element |
| Action to Perform | Find winning element and update the results Find winning element and send leftover to it |
How to Start Split Test?
If you are wondering how to start a split test, go to Actions -> Schedule and choose the Campaign Type as “Split Test” from the dropdown on Step 1.